It’s not about price; it’s often not about brand. It’s about that feeling you get when you have a timepiece on that meets your needs, whether that’s running a marathon, getting married, celebrating an occasion or having an amazing piece that is the latest must-have fashion item. It’s all about what you like, what you want, and how you feel. The power is not with others or big brand advertising. This simple philosophy started 20 years ago and has taken us all over the world.