Our company was born out of a love for Swiss watches – notably, the adoration held for them by our co-founder, Chaz. Of course, everyone loves what he loves about them – time-honored craftsmanship and magnificent materials that last. But something was missing. With his co-founder, and wife, Esti, he took Swiss Watches and made them sexy, creating unique designs that always look fantastic. But what indeed makes a LIV watch unique is the feeling you get when you put one on your wrist.